Admit it. You've all known people who always seem to believe in themselves and their abilities. You are probably in awe of them, as am I. Even if you think they have more audacity than real talent, you've got to admire their positivity. You may also wonder why you can't demonstrate belief in yourself the way they believe in themselves. After all, you know you have talent.
Ah! There it is.
In the privacy of your own thoughts, you do believe in yourself. You just wish other people could believe in you, too.
Those of us who create ART MUST have a certain amount of self-confidence or we could never do what we do. We couldn't go on day after day in such a subjective field if we didn't believe in our abilities. However, it really helps to have other people appreciate what you do, too.
One of the hardest things for a creative soul to do is ADVERTISE or do MARKETING. Most people would rather not have to come up with ways to PROMOTE their own PRODUCTS or ABILITIES. It just goes against the grain. (Nobody wants to be accused of having too much chutzpah!) Yet, in this day and age, if the creator doesn't self-promote, his creations never see the light of day.
So, that is why the occasional big sale carries so much weight. Especially when the choral director actually buys enough copies for a decent-sized choir. (I love honest people!) It delivers a vote of confidence like nothing else can. It demonstrates that what you do has VALUE and the burden of SELF-PROMOTION is LIFTED for at least a little while.